March 07, 2016

Posted in Adelaide Based, below recommended retail price, Decant our red wine for at least an hour, Food Matching, Free Shipping, Ghost, Ghost Wines, Ghost Wines Community, Ghost Wines Fighting Multinationals, Ghost Wines Story Helping Wine Makers Own Lable wine 70% below retail price Charity Leukemia Foundation Serving Wine, Grange, GW is community minded, How to serve wine, Online Wine Sales, percentage of our profits to different charities, white wine out of the fridge 10 minutes before serving, Wine, Wines

At Ghost Wines, we deliver modern style, regionally-recognised premium wines with temperature sensitive labels at unbeatable prices.

Best Price Guaranteed

We provide premium quality wine at an affordable price. We do this by keeping the identities of our suppliers secret: Ghost. No retailing costs means the savings are passed onto you and we offer free shipping on all orders.

Temperature Sensitive Labels

Be confident you will always taste Ghost Wines at the optimum temperature thanks to our innovative Temperature Sensitive Labels. When the ghost turns PINK its ready to drink. 

Premium Taste

We know our wine is equal to or better than wine twice the price of ours. If you don't agree, we will give a full refund. Be sure to follow us on Facebook and Instagram and keep an eye on this website for exciting new offers.


We work with only the best winemakers and buy wine varieties that are renowned for that region.


For every 12 pack of wine sold we donate a percentage of profits to charity. Register for our Newsletter to stay updated on our fundraising efforts. 

Ghost Wines Story

The story of Ghost Wines developed following many discussions with winemakers who were becoming increasingly frustrated at watching their much-loved brands languishing on the bottom of supermarket shelves in favour of the supermarket’s own wine label.  A lot of love goes into each bottle so they found it disappointing that their finished product wasn’t getting the recognition it so deserves.  From a financial perspective, hardworking winemakers were watching online stores dropping their label’s prices, significantly harming the label’s brand.

We saw an opportunity to buy premium wine from winemakers at the bottling stage, put our own label on the wine and market it direct to our valued online customers as quality, premium stock.  We saw this as a win-win.  Firstly, this helps the producer with their cash flow and gives them back control with regards to brand positioning.  For this reason, we keep the winemaker and winery secret, hence the name Ghost Wines.

Secondly, we and our customers benefit by getting a premium wine selling 40 -70% below recommended retail price.  How are we able to do this?  Simple.  Our costs are kept to a minimum.  We only have to pay for our online shop, logistics, labels and storage.  Liquor stores on the other hand have to pay for rent, staff, logistics, shopfront, utilities and advertising.  In the end consumers and winemakers pay for these high operating costs.

We also want to differentiate ourselves from other online stores.  We’re not interested in selling the wine wineries are keen to get rid of.  We only want to supply wine that we’d stand by, that we’d be proud to say is a premium, quality product.  In the end, our existence relies on building strong, trusting relationships.  With our consumers: we deliver the quality product they’re seeking.  With our winemakers: we safeguard their brands and we treat their wines with the respect they deserve.

Angela and I recognise that organisations don’t operate separately from the society in which they operate.  Which is why we commit a percentage of our profits to different charities throughout the year.  Over March and April 2016, our focus is on the Leukaemia Foundation.

To honour the integrity of our wines, we suggest the following: Decant our red wine for at least an hour then place in the fridge for 30 mins before serving and be sure to take our white wine out of the fridge 10 minutes before serving. This will ensure full flavour profiles of the wine can be enjoyed the way the winemaker intended.

Cheers Brett Harvey

Brett Harvey
Brett Harvey