Ghost Wines’ philosophy is simple, provide our valued customers with premium wine at the best price. It all boils down to the cost of doing business. There’s nothing I enjoy more than browsing through wine stores. However, in the back of my mind I know I’m helping to pay for the costs involved in running a storefront.
You’d be surprised to know that some online wine stores are still hamstrung by the wineries on what price they can discount their wine. Wineries don’t want to cheapen their label because consumers will get used to the price point for that wine and will refuse to pay more.
The wineries are left with two choices: continue to sell the wine and make a loss; or cost cut and make a cheaper wine to produce but quality will generally suffer.
This is where Ghost Wines has the advantage. We can discount the wine as much as we like and it will not affect the winery’s label. Our cost of doing business is extremely low so the savings are passed on to the customer.
Business A: Wine Store: Street Front Shop
Shop Fit out: $50,000 (Typically $30,000 to $150,000)
Shop Signage: $3,000 (Typically $2,000 to $10,000)
Other: $2,000
Total: $55,000
Business B: Ghost Wines Online Shop
Website: $2,000
Photography: $1,000
Other: $1,000
Total: $4,000
Monthly Ongoing Costs
Business A: Wine Store Street Front Shop Monthly costs
Rent: $4,000 (Typically $3,000 to $6,000)
Electricity and Rates: $400 (Typically $300 to $800)
Other: $500
Staff (2.5): $12,500 (Based on $60k/yr per FTS)
Total: $17,400/mth
Business B: Ghost Wines Online Shop Monthly costs
Website Hosting and support: $80
Digital Marketing & Promotion: $300
Stock storage rent: $100
Other: $100
Staff (1.0): $5,000 (Based on $60k/yr per FTS)
Total: $5580.00/mth
Summary
As you can see, it’s approximately $11,850.00 cheaper per month to run the online store business and that’s not including the setup costs!!! Remember you end up paying for the extra cost. This is how Ghost Wines can get the best quality wine at the best price without upsetting our top wineries. Visit our range and take advantage of our current deals
