October 11, 2016

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At Ghost Wines, we deliver modern style, regionally-recognised premium wines with temperature sensitive labels at unbeatable prices.

Best Price Guaranteed

We provide premium quality wine at an affordable price. We do this by keeping the identities of our suppliers secret: Ghost. No retailing costs means the savings are passed onto you and we offer free shipping on all orders.

Temperature Sensitive Labels

Be confident you will always taste Ghost Wines at the optimum temperature thanks to our innovative Temperature Sensitive Labels. When the ghost turns PINK its ready to drink. 

Premium Taste

We know our wine is equal to or better than wine twice the price of ours. If you don't agree, we will give a full refund. Be sure to follow us on Facebook and Instagram and keep an eye on this website for exciting new offers.


We work with only the best winemakers and buy wine varieties that are renowned for that region.


For every 12 pack of wine sold we donate a percentage of profits to charity. Register for our Newsletter to stay updated on our fundraising efforts. 

Why you save $$$ and get a better quality wine buying online

Ghost Wines’ philosophy is simple, provide our valued customers with premium wine at the best price. It all boils down to the cost of doing business.  There’s nothing I enjoy more than browsing through wine stores.  However, in the back of my mind I know I’m helping to pay for the costs involved in running a storefront.

You’d be surprised to know that some online wine stores are still hamstrung by the wineries on what price they can discount their wine. Wineries don’t want to cheapen their label because consumers will get used to the price point for that wine and will refuse to pay more.

The wineries are left with two choices: continue to sell the wine and make a loss; or cost cut and make a cheaper wine to produce but quality will generally suffer.

This is where Ghost Wines has the advantage.  We can discount the wine as much as we like and it will not affect the winery’s label. Our cost of doing business is extremely low so the savings are passed on to the customer. 

Business A: Wine Store: Street Front Shop
Shop Fit out: $50,000 (Typically $30,000 to $150,000)
Shop Signage: $3,000 (Typically $2,000 to $10,000)
Other: $2,000
Total: $55,000

Business B: Ghost Wines Online Shop
Website: $2,000
Photography: $1,000
Other: $1,000
Total: $4,000
Monthly Ongoing Costs

Business A: Wine Store Street Front Shop Monthly costs
Rent: $4,000 (Typically $3,000 to $6,000)
Electricity and Rates: $400 (Typically $300 to $800)
Other: $500
Staff (2.5): $12,500 (Based on $60k/yr per FTS)
Total: $17,400/mth

Business B: Ghost Wines Online Shop Monthly costs
Website Hosting and support: $80
Digital Marketing & Promotion: $300
Stock storage rent: $100
Other: $100
Staff (1.0): $5,000 (Based on $60k/yr per FTS)
Total: $5580.00/mth


As you can see, it’s approximately $11,850.00 cheaper per month to run the online store business and that’s not including the setup costs!!! Remember you end up paying for the extra cost. This is how Ghost Wines can get the best quality wine at the best price without upsetting our top wineries.  Visit our range and take advantage of our current deals

Brett Harvey
Brett Harvey